12月4日，可雅乙巳蛇年生肖酒XXO白兰地全球发布会在马来西亚吉隆坡EQ酒店盛大举行。这一备受瞩目的活动吸引了众多白兰地爱好者及国际媒体的关注。传承经典，致敬东方文化，可雅再一次向世界展示了中国白兰地酿造艺术的独特魅力。
来自全球各地的行业领袖、主流媒体及特邀嘉宾共同出席了此次盛会，共品馥郁之妙，共话可雅之韵
全球首发 限量巨献
活动伊始，马来西亚国家旅游局副局长李泰康先生上台为大家致辞并表示：2024年适逢马来西亚和中国建交50周年，可雅寻根思源，此次在马来西亚举办可雅乙巳蛇年生肖酒XXO白兰地全球发布会，必将进一步的促进双方旅游和文化交流合作快速发展，进一步促进两国民心相通，让世界见证可雅的魅力，让世界爱上中国白兰地。
随后，烟台张裕葡萄酿酒股份有限公司副总经理、白兰地事业部总经理姜华先生发表致辞，他表示可雅生肖酒系列不仅承载了中国传统生肖文化的深厚底蕴，更体现了中国白兰地品牌在国际舞台上的创新精神。可雅乙巳蛇年生肖酒XXO白兰地作为东方美学与现代酿造技术相结合的集大成者，能够更加生动准确地向世界传递出中国白兰地的独特魅力。
发布会晚宴环节，中国白兰地首席大师、可雅酒庄总经理张葆春女士带领现场嘉宾对可雅10年XO白兰地、可雅15年XXO白兰地以及当天的主角可雅乙巳蛇年生肖酒XXO白兰地进行了品鉴。
作为中国白兰地首席大师，中国酿酒大师，张葆春女士不仅带领团队牵头制定了新的白兰地国家标准，其她研发的可雅白兰地产品更拿下百余项国际顶级赛事大奖。整个品鉴环节中，张葆春大师从多个角度诠释可雅以东方哲学为逻辑酿造的品质之美，进一步带领现场嘉宾领略感受可雅白兰地的品质内涵和品牌底蕴。
中国白兰地首席大师张葆春致辞
蛇舞天香 大业可雅
“蛇舞牡丹盘大业，可雅美酝自东莱”在整齐的口号声中，可雅乙巳蛇年生肖酒XXO白兰地 全球首发 限量巨献 正式发售。马来西亚国家旅游局副局长李泰康先生，烟台张裕葡萄酿酒股份有限公司副总经理、白兰地事业部总经理姜华先生，中国白兰地首席大师、可雅酒庄总经理张葆春女士，张裕出口公司经理赵冬梅女士，以及Deluxe F&B 董事经理傅志涛先生等嘉宾一同上台为大家开启仪式。
可雅乙巳蛇年生肖酒XXO白兰地青翠色的瓶身如春芽初生，盎然生机，尽显新生与活力。瓶身之上，金色灵蛇与国色天香的牡丹交相辉映。灵蛇蜿蜒如黄河，蛇身刻有的11个黄河流经区域地名，也寓意着中华文化与中国可雅由此福地（烟台）昂首前行，以东方底蕴问鼎世界巅峰；橙黄色牡丹，稀有珍贵，国色天香，寓意可雅蛇年生肖酒如它一般珍贵难得。而灵蛇盘于如意之上的瓶盖造型，则有着每次轻启瓶盖“事事顺利，吉祥如意”的美好祝愿。
由中国白兰地首席大师带领团队，将人文、哲学与酿酒技术相结合，赋予了它生肖蛇所代表的性格特征与文化内涵。琥珀金黄的酒液，尊贵迷人，散发着独有的香蕴，入口之后润泽丝滑，层次分明而又复杂，能够感受到它丰满的结构和层层递进的力量感，极具东方雅韵。
全球限量5000瓶，700ml规格和3000ml规格具有不同风格特征，体现出了可雅品牌白兰地灵魂的丰富度和酿酒师的精湛技艺。而且每瓶都具有唯一的收藏编号和收藏证书，具备可观的收藏价值和投资价值。
东方雅韵 情系中马
金蛇献瑞 巳巳如意 今年是中马建交50周年，也是“中马友好年”，中马理念相近，人文相通，文化交流对于增进两国人民了解、巩固两国友好关系发挥着独特和重要的作用。此次可雅乙巳蛇年生肖酒XXO白兰地全球发布会在马来西亚的成功举办，不仅将可雅白兰地作为中国民族品牌的风姿展现在了国际友人面前，同时也为中马双方友好往来、文化交流架起了一座酒香四溢的桥梁。
活动最后，伴随着悠扬的韵律和白兰地的芳香，嘉宾们举杯欢庆，共同品味可雅百年佳酿的匠心底蕴与曼妙醇芳，为可雅的璀璨未来，为中国白兰地的辉煌篇章干杯。
December 4th, the global launch of Koya Yi Si Year of the Snake Zodiac Wine XXO Brandy was grandly held at the EQ Hotel in Kuala Lumpur, Malaysia. This highly anticipated event attracted numerous brandy enthusiasts and international media attention. Upholding tradition and honoring Eastern culture, Koya once again showcased the unique charm of Chinese brandy craftsmanship to the world.
Industry leaders from around the globe, mainstream media, and special guests attended the grand event, savoring the exquisite flavors and discussing the elegance of Koya.
Global Debut | Limited Edition Release
At the beginning of the event, Mr. Li Taikang, Deputy Director of the Malaysia National Tourism Board, took the stage to deliver a speech. He stated that 2024 marks the 50th anniversary of diplomatic relations between Malaysia and China. Koya, seeking its roots, chose Malaysia to host the global launch of the Koya Yi Si Year of the Snake Zodiac Wine XXO Brandy. This will further promote rapid development in tourism and cultural exchange cooperation between the two nations, enhance mutual understanding among their peoples, and let the world witness Koya's charm, fostering a love for Chinese brandy globally.
Subsequently, Mr. Jiang Hua, Vice General Manager of Yantai Changyu Pioneer Wine Co., Ltd. and General Manager of the Brandy Division, delivered a speech. He expressed that the Koya Zodiac Wine series not only carries the profound heritage of Chinese traditional zodiac culture but also embodies the innovative spirit of the Chinese brandy brand on the international stage. The Koya Yi Si Year of the Snake Zodiac Wine XXO Brandy, as a culmination of Eastern aesthetics and modern brewing technology, can more vividly and accurately convey the unique allure of Chinese brandy to the world.
During the evening banquet of the launch event, Ms. Zhang Baochun, Chief Master of Chinese Brandy and General Manager of Koya Winery, led the guests in a tasting of Koya 10-Year XO Brandy, Koya 15-Year XXO Brandy, and the star of the day, Koya Yi Si Year of the Snake Zodiac Wine XXO Brandy.
As the Chief Master of Chinese Brandy and a master brewer, Ms. Zhang Baochun not only led her team in developing new national standards for brandy but also garnered over a hundred international top awards for Koya brandy products. Throughout the tasting session, Master Zhang illustrated the beauty of Koya's quality, brewed with Eastern philosophy, from multiple perspectives, further guiding the guests to appreciate the quality essence and brand heritage of Koya Brandy.
Speech by Chief Master of Chinese Brandy, Ms. Zhang Baochun
Snake Dance, Heavenly Fragrance, Grand Enterprise Koya
“Snake dance, peony plate, grand enterprise Koya, exquisite brewing from Donglai.” Amidst the synchronized chanting of the slogan, the Koya Yi Si Year of the Snake Zodiac Wine XXO Brandy was officially launched globally as a limited edition release. Distinguished guests including Mr. Li Taikang, Deputy Director of the Malaysia National Tourism Board; Mr. Jiang Hua, Vice General Manager of Yantai Changyu Pioneer Wine Co., Ltd. and General Manager of the Brandy Division; Ms. Zhang Baochun, Chief Master of Chinese Brandy and General Manager of Koya Winery; Ms. Zhao Dongmei, Manager of Changyu Export Company; and Mr. Fu Zhitao, Managing Director of Deluxe F&B, joined the ceremony to inaugurate the event.
The emerald green bottle of Koya Yi Si Year of the Snake Zodiac Wine XXO Brandy resembles a budding spring sprout, vibrant and full of life, symbolizing renewal and vitality. Adorning the bottle are golden serpents intertwined with peonies, a national flower. The serpents wind like the Yellow River, with the names of 11 regions along the river engraved on their bodies, symbolizing Chinese culture and Koya’s heritage from its birthplace (Yantai) as it strides towards the world’s pinnacle with Eastern roots. The rare and precious orange-yellow peonies signify the rarity and preciousness of the Koya Year of the Snake Zodiac Wine, just like the flowers themselves. The serpent coiled around the auspicious cap design symbolizes the beautiful wish of “smooth progress and good fortune” every time the cap is opened.
Led by the Chief Master of Chinese Brandy, the team combined humanities, philosophy, and brewing technology to imbue the wine with the personality traits and cultural connotations represented by the zodiac snake. The amber golden liquid is noble and enchanting, exuding a unique aroma. Upon tasting, it is smooth and silky, with distinct and complex layers, allowing one to feel its rich structure and progressive strength, embodying Oriental elegance.
With a global limit of 5,000 bottles, available in 700ml and 3,000ml specifications, each variant showcases different stylistic characteristics, reflecting the richness of Koya brandy’s soul and the exquisite craftsmanship of the winemakers. Additionally, each bottle comes with a unique collection number and certificate, offering significant collectible and investment value.
Oriental Elegance, Bonded by Malaysia and China
Golden Snake Brings Prosperity, Auspicious Wishes in the Year of the Snake
This year marks the 50th anniversary of diplomatic relations between China and Malaysia, also celebrated as the “Year of China-Malaysia Friendship.” With similar philosophies and cultural connections, cultural exchanges play a unique and important role in enhancing mutual understanding and consolidating friendly relations between the two nations. The successful hosting of the global launch of Koya Yi Si Year of the Snake Zodiac Wine XXO Brandy in Malaysia not only showcases Koya Brandy as a proud Chinese national brand to international friends but also builds a fragrant bridge for friendly exchanges and cultural interactions between China and Malaysia.
At the end of the event, accompanied by melodious rhythms and the aroma of brandy, guests raised their glasses in celebration, savoring the craftsmanship and exquisite fragrance of Koya’s century-old brew, toasting to Koya’s brilliant future and the glorious chapters of Chinese brandy.